Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book Recall (September 2026)
Choking hazard.
| What | Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book |
|---|---|
| Brand | Make Believe Ideas |
| The hazard | choking hazard |
| Category | Toys and games |
| Who it affects | General public Children, pregnant or breast feeding women |
| Recalled by | Manufacturer Make Believe Ideas Ltd. Hertfordshire United Kingdom |
| Issued by | Health Canada — Consumer Product Safety |
| Recall date | 2026-09-22 |
What was recalled
This recall involves the Make Believe Ideas Groovy Baby 'I Spy a Fly!' board book. The board book is identified by ISBN: 9781836422594 marked on the back cover of the book above the bar code. The book has a green frog with orange netting on the front cover. The final page shows an image of a purple fly with googly eyes and four iridescent plastic wings.
Why it was recalled
The fly’s wings on the last page of the book may in some instances detach from the book when pulled, posing a potential choking hazard. Removing the wings from the book permanently eliminates the potential hazard from the book.
As of September 9, 2026, the company has received no reports of incident or injury in Canada.
What to do
Consumers should immediately stop using the recall product, pull the wings off the last page of the book, cut each wing into four pieces, and take a photograph of the 16 pieces on or next to the last page of the book before disposing of the pieces in a trash bin that is inaccessible to children. Consumers should contact Make Believe Ideas and submit the photograph confirming destruction for a refund.
For more information, consumers can contact Make Believe Ideas by telephone at 1-888-919-3919, 5 a.m. – 12 p.m. ET, Monday to Friday, by email at [email protected] or visit the company website.
Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.
Health Canada would like to remind consumers to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.
This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.
Background
Number Sold
The company reported that 1,247 units of the affected products were sold in Canada.
Time Period Sold
The affected products were sold from March 2025 to June 2026.
Place of Origin
Manufactured in the China.
Source: the official Canadian recall notice, published 2026-09-22. Every fact on this page comes from that notice — if anything here disagrees with it, the notice wins.
Contains information licensed under the Open Government Licence – Canada.