Recall

Groovy Baby “I Spy a Fly” Book Recall (September 2026)

Risk of choking.

WhatGroovy Baby “I Spy a Fly” Book
BrandGroovy Baby
The hazardThe product presents a risk of choking because the fly wings on the last page of the book may in some instances detach from the book when pulled.
Product typeToys - Books
Made inUnknown
Issued byOffice for Product Safety and Standards
Recall date2026-09-15 (notice 2609-0049)

What was recalled

Children’s printed interactive book

Why it was recalled

The product presents a risk of choking because the fly wings on the last page of the book may in some instances detach from the book when pulled. This poses a potential choking hazard for babies and young children.

The product does not meet the requirements of the Toys (Safety) Regulations 2011.

What to do

The product has been recalled from end users by Make Believe Ideas (MBI).

Consumers should cease using the product immediately. For more information on disposal instructions and refunds please visit Product Safety Recall: I Spy a Fly! – Make Believe Ideas or contact [email protected].

Additional information

PSD notification number: 2609-0049

Notified by: Local Authority Trading Standards

Source: the official OPSS product recall notice, published 2026-09-15. Every fact on this page comes from that notice — if anything here disagrees with it, the notice wins.

Contains public sector information licensed under the Open Government Licence v3.0.