Baby Sensory Activity Toys Recall (September 2026)
Serious injury or death from choking and asphyxiation.
| What | Baby Sensory Activity Toys |
|---|---|
| Brand | SHEIN |
| The hazard | Risk of serious injury or death from choking and asphyxiation if a child places the silicone pull strings in their mouth or if small parts detach from the toys and the child places them in their mouth. |
| Sold at | SHEIN |
| Where it was sold | Nationally · Online |
| On sale | 29 January 2024 - 27 July 2026 |
| Recalled by | SHEIN Distribution Australia Pty Ltd |
| Made in | China |
| Contact | SHEIN Distribution Australia Pty Ltd Email: [email protected] live chat 11:00 am to 8:00 pm AEST. |
| Category | Learning and activity toys |
| Recall date | 2026-09-18 |
What was recalled
Infant and toddler developmental toys made of plastic and/or soft silicone. Affected products feature bright colours, textured surfaces, rattling and spinning elements, pull strings and sensory stimulation details. Affected products include the following:
Product SKU Octopus and pumpkin shaped rattle toys sl25030112249224548 Face-shaped activity toy with moving partssa25062031717100350
sl25030611117852472
sa25021348997551413
sa2412204268161013 Bear-themed spiral ball drop toy sl25013088678574868 Silicone teether sticks with pull stringssa2401273102109369
sa2401269612312053
sa2407278781861822
Why it was recalled
The products may not comply with the mandatory standard for toys for children up to and including 36 months of age. Silicone pull strings on the products are too long and can reach the back of a child's throat causing choking or asphyxiation. Small parts may detach from the products and cause a child to choke if they place them in their mouth.
What to do
- Stop using the products immediately and keep it out of reach of children.
- SHEIN will contact affected consumers by email with a link to confirm disposal of the product.
- SHEIN will provide a full refund when consumers confirm disposal via the link in the email.
- Contact SHEIN if you have not received the email or are having difficulties with the email.
Source: the official Product Safety Australia recall notice, published 2026-09-18. Every fact on this page comes from that notice — if anything here disagrees with it, the notice wins.
Based on ACCC data — Source: ACCC © Commonwealth of Australia, used under CC BY 4.0 and reformatted for this page. Provided without warranties: see licensing & attribution.